More Indie Stuff: Marketing, Money, and POD, oh my!

Happy October!

I'm hard at work on my sequel to THE HALO CHRONICLES: THE GUARDIAN. Which means I've been sucked into the black hole of my own brilliance. LOL! That may be a slight exaggeration. I'm busy. My fabulous agent has my literary fiction manuscript, ECHOES OF NEVERLAND, out on sub, which means I'm in writer's limbo. Basically, I'm scattered and writing my brains out.

However, the wonderful world of Indie Publishing goes on. So I thought I'd share some recent (and some not so recent posts) on sales, marketing and POD.

Theresa Ragan has posted her October Sales Update. She's awesome and I wish I had her numbers!
As usual, Dr. Debra Holland's post on September Sales is impressive. I love her transparency!

Traditional publishing is a very real part of the indie equation. To make an informed decision, it helps to understand what traditional publishers typically pay. So if you haven't seen these posts, they

Romance: Brenda Hiatt - Show Me the Money

YA: Agent Mandy Hubbard - Things You Want to Know & Things You Want to Know II

Other posts of note:

POD: CreateSpace or Lightning Source: Which is the more intelligent choice for self-publishing? By Terri Giuliano

WG2E's Indie ePublishing D.D. Scott-Style: Prequels, Sequels, and Short Stories, Oh My!

Write To Publish's 4 part series on Goodreads Marketing. 101 part 1; 101 part 2; 201 part 3, 201 part 4

Digital to Print - Do the math or suffer the consequences!

If you have been following my journey, you may have picked up that Print on Demand formatting is giving me FITS. L I expected this process to be simpler than digital formatting. It so wasn’t. It didn’t help that I neglected my due diligence in thoroughly researching the POD process. I spent a lot of time comparing Print on Demand providers (see here), but not the formatting and cover processes.

Here’s my digital manuscript to POD print ready manuscript step by step process:

Step 1 Make a Create Space account

            Create Space give you step by step tasks to follow. Easy Peasy—mostly…

Step 2 Choose a Trim Size

·         Standard sizes range from 5 x 8 to 6 x 9. Most of the YAs and POD books I have are either 5.06 x 7.81 or 5.25 x 8. If you have a book or two you like around the house, measure their sizes.

·         Also choose white or cream paper.

Step 3 Do the math or suffer the consequences

·         I am sooo not a math girl. So figuring out gutter and outside margins made my brain bleed. You see, they are off center, and right side pages have opposite gutters than left.

·         So, I opted to use a preformatted template. Here’s where my lack of math hurt me. I tried many templates and no matter what I tried (Create Space; Lulu; or other) the results were wonky. Crazy headers and footers; ghost lines impossible to remove; and other strange formatting junk. I worried that it was my manuscript, but I tried other manuscripts and even format stripped wordpad documents with the same results. My best results were with these particular CS templates, but even then I had to do some ghetto formatting to make it work (i.e. stripping page breaks and hitting the return like 20 times to create faux page breaks to remedy inconsistent headers.

·         Here’s what I did. I took my Smashwords perfected digital manuscript and deleted “Smashwords” copyright. I mirrored the copyrights of printed books I have.

·         Then I cut and pasted into the CS template for the size book I wanted. I chose 6x9 and although I considered downsizing, the amount of template trauma I experienced dissuaded me from making changes once I had a print ready PDF.

·         Then I “fixed” wonky formatting, crazy header spacing. I added odd/even headers with book title on one side and my name on the other. I added page numbers at the bottom. (You have to format both odd and even page numbers and select “link to previous” EXCEPT on page one.

·         Once your manuscript looks right (keep in mind you may have to ghetto format to get spacing and other thing) save it as a PDF.

·         Review your PDF to ensure continuity of formatting, headers, and footers.

      ·         Mine the Create Space community for answers and general problem solving.

You now have an Internal PDF - half of what you need for POD print copies of your book. The other half is a cover PDF. Next week I will dissect the flaws of my digital to print cover.

Conclusion: POD formatting is harder than it ought to be. If only there were a perfect template out there. *sigh*

Mood: Perseverant

Related topics: To read my POD provider posting click here.

Next steps: Waiting for cover fix… In deep revision on another project.

Your turn: Have you had better success with POD formatting templates? Please share! Also ask any questions you might have. J

POD part 1 - The screwup

I screwed up. L After extensive Print On Demand research, I knew I wanted to take the lower risk, minimal investment option of Create Space vs. Lightning Source but I underestimated the learning curve and formatting demands of the print ready process. I’m reworking elements and have bumped my POD release from 6/24 to 7/1. *grrr*

Today, I was going to rehash my CS vs. LS rationale. However, I stumbled upon Robin Sullivan’s brilliant blog WRITE TO PUBLISH and it’s amazing! I enjoy the business side of writing, but with a highly demanding corporate job, 2 small kids, and a hubby who travels M-F for work, I have to prioritize. Robin Sullivan’s blog has just leapt to the top of my priorities list.

Read Robin’s post Why Create Space is better than Lightning Source

Her post covers everything I learned in my research—only she says it more concisely and with the stats to back it up. Thanks Robin!

Conclusion: If you are thinking about going indie, add WRITE TO PUBLISH as part of your writer’s foundation.

Mood: Busy

Next steps: Fixing my CS formatting issues and aggressively focusing on my latest DOON revisions for editor X.

Your turn: What do you think about WRITE TO PUBLISH?

Indie-curious? Self-publishing made easy

As promised, here’s my easy peasy step-by-step guide to self-publishing.

(note: Do not buy an expensive ISBN or set of ISBNs before starting.)

Before you start, make sure you have a finished, professionally edited manuscript and a professionally designed cover. These two things will make or break your career.

For editing perspective, please see my post Who Should See Your Book Before You Self-Publish?

Also invest in a professionally designed cover. Not only will it look great, most designers will deliver final content in fortmats needed for Smashwords, PubIt, Amazon Kindle Direct, and your preferred Print on Demand (usually Create Space or Lightning Source). Find some indie covers you like and ask the authors who did their cover.

On to Self-Publishing DIY

I found the digital formatting process pretty detailed, but simple. But there are some great, reasonable services that will deliver finished, ready to upload formats, like Formatting 4 U.

SMASHWORDS:

·         Download Smashwords Formatting Guide

o   Follow the guide step-by-step (all 68 pages)

o   Don’t do nuclear formatting method unless you have a ton of rogue html code or unfixable formatting issues.

o   Save as MANUSCRIPT_SmashwordsEdition.doc

·         Make Smashwords account

o   Upload MANUSCRIPT_SmashwordsEdition.doc to Smashwords & wait for confirmation of success.

o   Smashwords will generate in multiple forms including Epub (Nook compatible) mobi (Kindle compatible)

·         Download Kindle for PC and NOOK for PC

o   Download MANUSCRIPT.mobi (Kindle) and check formatting

o   Download MANUSCRIPT.Epub (NOOK) and check formatting

·         If you find formatting errors, fix and re-upload to Smashwords
·        Go To Smashwords Dashboard > Distribution Channel Manager

o   Opt out of Amazon and B&N distribution

o   Yes, really – Opt out of Amazon and B&N distribution!!!

*update* Smashwords now requires cover images to be min. 1400 pixels.

AMAZON KINDLE:
              (Make sure you follow the final SW "opt out" step above.)

·         Download MobiPocket Creator

o   Open MANUSCRIPT_SmashwordsEdition.doc

o   Delete “Smashwords” from copyright page (2 or 3 places – covered in SW formatting guide)

o   Replace “Smashwords” with "Kindle" & "Amazon"

o   Save as MANUSCRIPT_KindleEdition.doc

o   For copyright page example download THE HALO CHRONICLES: THE GUARDIAN free excerpt.

o   Open Mobipocket Creator

o   Upload Cover (do not add as first page of MANUSCRIPT_KindleEdition.doc or it will show up twice on Kindle) 600x800 min. pixels for mobi discussion thread here

*Amazon recommends a 1.6 width/height ratio, and their recommended height is 2,500 pixels.
Upload MANUSCRIPT_KindleEdition.doc – Mobipocket Creator will create a .mobi file

o   Save as MANUSCRIPT_KindleEdition.mobi

·         Make Kindle Account

o   Upload your Manuscript cover

o   Upload MANUSCRIPT_KindleEdition.mobi

BARNES & NOBLE NOOK:

(the easiest one)

·         Make B&N Pubit Account

o   Upload Manuscript Cover

o   Upload MANUSCRIPT.Epub (downloaded from Smashwords earlier – I didn’t worry about uploading a version w/o “Smashwords” on coverpage since distribution is typically much smaller at B&N.)

·         NOW YOU HAVE YOUR BOOK AVAILABLE FOR PURCHASE AT Amazon     Barnes & Noble AND   Smashwords!

·         Stop and pat yourself on the back

FOLLOWUP:

·         Continue to check Smashwords Dashboard to confirm MANUSCRIPT is approved for premium status (2—3 weeks)

o   Once approved – get Smashwords ISBN # (Follow SW ISBN Manager on Dashboard) – Must have ISBN to be eligible for Sony (eReader) and iBookstore (iPad/iPhone/iTouch) catalog distribution.

·         Create Author Page on Amazon, B&N, Goodreads, & LibraryThing (minimum)

AMAZON example

·         Add purchase  links to your email signature:  Buy THE HALO CHRONICLES: THE GUARDIAN (a 2010 RWA Golden Heart® finalist for young adult fiction) at Amazon     Barnes & Noble    Smashwords    coming soon to iBookstore Turn your computer into a free eReader: Kindle for PC  NOOK for PC

o   more information at www.careycorp.com

·         Use Smashwords Dashboard to generate discount and free coupons. Free codes can be used for giveaways, ARCs, and review copies. SW allows recipient to choose whichever form is compatible with their eReader or PC software.

NEXT THURSDAY: Print copies – Are all Print on Demand Providers Created Equal?

Don’t forget the Kindle Indie-pendence Contest ends on July 4^th. Win you kid a Kindle loaded with hot YA and MG titles.

YOUR TURN: What tips or questions do you have about digital publishing?

Tomorrow begins my self-guided journey to publication

Stay tuned...