Thursday, August 25, 2011

Going Indie - Is it worth it?

Time to talk results.

I take this giant leap of faith - so necessary to gain forward momentum in my career - and three months have passed. Some authors are selling tens of thousands, some authors are making thousands a month, and a very lucky few are doing both.

And me?

My results have exceeded my expectations. I have recouped my initial expenses. And most importantly, I have taken the next step in my career. No regrets.

So lets talk Dollars and Cents:

THE HALO CHRONICLES: THE GUARDIAN sells for $2.99 eBook and $14.99 print (discounted at B&N but with very little margin for me).


MAY 24th













Smashwords (3mo. total)


A good friend of mine, who published about the same time, has sold in the thousands. While ecstatic for her, for like a second I was jealous of her sales. (LOL Tonya).

Keep in Mind at my Pricing structure: 100 = 700

I considered dropping my book to $.99. While $.99 price point does tend to explode sales, the margin is very low.

$2.99 (70% is $2.093) x100sales = $209.30
$.99 (30% is $.297) x100sales= $29.70;  700sales= $207.90
My choice, earnings at $2.99 or sales at $.99? The authors who are really doing well have a tiered approach (that I plan to model). When their subsequent book releases for $2.99 or $3.99, their current title drops to $.99. That way they are accomplishing both sales and earning. So I'm hard at work on the sequel THE HALO CHRONICLES: THE KEEPER. :)

Here are some other AMAZING indie authors who have transparently shared results:

* Debra also has a great post on price point

Debra's August sales information
Theresa Ragan

Gemma Halliday's results (1 year 600k and counting)
D.D. Scott (on Right side of page)

Cate Rowan on The Ruby Slippered Sisterhood site

Julianne MacLean's promotion experiment (How important are cover and price?)
Know of any other indies disclosing sales? Post a link in comments and I will update this post. :)

Thursday, August 18, 2011

The Most Wonderful Time of the Year

Did I say wonderful?...I meant painfully chaotic.

So rather than post for the sake of posting, let me tell you what's coming up next week.

MONDAY 8/22 I will be launching a new multi-author blog venture where we  talk YA not the business of writing YA. The title of my inaugural post: "What about prom, Blaine? What about prom?"

Swing by Monday morning for a link to the new site. :)

Then on THURSDAY 8/25 I'll be divulging my sales-to-date here: Going Indie - Is it worth it?

For anyone in the Cincinnati area, on FRIDAY 8/26 I'll be headed to the Carrico-Fort Thomas Branch of my local library for the Girls Taking Over the World Young Adult Author Event including NYTimes bestselling author and 2011 RWA RITA winner Julie Kagawa sponsored by the awesome Blue Marble Bookstore.

See you next week!

Sunday, August 14, 2011


And my collection of published RWA 2010 Golden Heart YA finalists grows with Shea Berkley's THE MARKED SON!
Erica O'Rourke's TORN, Carey Corp's THE GUARDIAN, Shea Berkley's THE MARKED SON

Friday, August 5, 2011

First Love Fridays - Shea Berkley

Today, I'm thrilled to be talking with Shea Berkley, one of Entangled Publishing's debut YA authors.

CC: Thank you, Shea, for being a part of First Love Fridays: where we explore the glory and angst of first loves, first kisses, first breakups, and life beyond.

Shea: I’m thrilled to be here, Carey. I wouldn’t miss this chance to talk about the teenage years.

CC: Tell us about your first kiss. To protect the innocent feel free to use an alias.

My first real kiss... oh heck, please don’t think I was a skank.
Age: Thirteen. So young, but I thought I was soo smart.
Time: Mid summer. Humid and hot, hot, hot.
Guy: Let’s call him “Tex”. Older than me by about two years.
Where: Driveway.
Teen motto: When the opportunity strikes, go with it.

CC: I love that! And I don’t think you’re a skank. Heck, I kissed a boy in third grade because his dad and mine had the same occupation. *chuckle* It seemed like the right thing to do at the time. Next Question - How long were you together?

Shea: Ours was a summer love. One of those intense two-week inseparable relationships. He was visiting family and I knew his cousin.

CC: Was he a good kisser?

Shea: It was night time so it was black—the ground, the night and all the parked cars were nondescript. Heck, now that I think about it, I could have been kissing anyone that night. I could barely see.
But no, it was “Tex” because he dragged me out there, very insistent I go with him. He was leaving to go home the next day. You see, he was a summer love, there to visit family. So when he dragged me outside for a “private” talk, me being me thought he wanted to exchange numbers and addresses, you know the usual stuff. I don’t actually remember what he said to me, but it was kinda corny. And then BAM! Lip attack… and sadly no world-rocking. It was over before it really got started. I remember him being nervous. I definitely wondered what all the fuss was about after that. Only when I started dating “Jack” did I finally understand what the big deal was. “Jack” was hands down the best kisser. (sigh)

CC: How did you get over him?

Shea: There really wasn’t anything to get over. He was nice and I liked him, but he didn’t live anywhere near me and I think I only saw him one other summer after that, but by then I didn’t care. I was already with “Jack”, a friend of his cousins.

CC: Have you connected with him since then?

Shea: Nope. If that kiss had been world-rocking, I’m sure I would have written him and called and kept in touch more, but I think we only wrote a few times and then contact just faded away.

CC: Tell us about your most recent project. What role does love play in the story?
Shea: Love plays a huge part in my book THE MARKED SON—love between Dylan and Kera and love for other people who are being treated unfairly.
I love the way being in makes a person feel different, special…and sometimes out-of-control. It’s those emotions that I wanted to tap into when I wrote about Dylan and Kera. They have a once-in-a-lifetime love. It’s something they can’t deny or run away from.  
CC: Ever since Entangled revealed this cover, I've been a little in love with Dylan. :) 

CC: Do you have any final wisdom to share with us about first loves?

Shea: I was a chronic dater when I was a teenager. I wanted to find the qualities I liked in a guy, so I went out with a lot of boys, but rarely kissed them unless I was dating them. By the time I was twenty, I knew what I wanted and what I wouldn’t put up with in a guy. I knew the qualities that were special and the ones that were a smoke screen. If a guy ever made me feel unimportant, then I knew he wasn’t the guy for me.
Life is too short to put up with a guy who treats you badly. So go with the guy whose eyes light up when he sees you. He may not be the handsomest, strongest, or most popular guy, but then again, he just might. I married the star quarterback of the football team and the golden boy of his high school. (I was shocked when I learned about his past) But you know what? He has never treated me poorly. I know without a doubt, he’ll drop everything and be by my side when I truly need him. And I’ll do the same for him.
So don’t jump into a relationship. Get to know the guy. Don’t get pressured to go fast. If he’s really worth anything, he’ll wait around. The good ones know the right girls are worth the wait. And trust me, they will wait for as long as it takes.

CC: Great advice! And I can’t wait to read The Marked Son. This is especially exciting because it's your 2010 Golden Heart finalist project. I’ve got my copy on order and I’m hoping it gets here soon!!!

Thanks again, Shea, for stopping by to share the love.

Thursday, August 4, 2011

FLF tomorrow

Since I am deep in the revision home stretch, stop over tomorrow for my First Love Fridays interview with Entangled Publishing debut author Shea Berkley. :)